Samsung AI positions itself as an aspirational lifestyle item and an artificial intelligence pioneer in its latest family life-orientated spot.
Led by Believe Media, the ‘You & AI. As One’ campaign adopts a customer-first approach, uniting the comprehensive range of Samsung AI-powered products under one umbrella for the first time.
Kicking off with a 60-second hero film, the campaign highlights how Samsung’s AI-enabled products can aid modern family life, with the ad itself highlighting moments of both friction and reconciliation.
Subscribe to Marketing Beat for free
Sign up here to get the latest broadcast advertising news sent straight to your inbox each morning
The spot shows off a range of products including product divisions, TV/AV and home appliances.
Running throughout the summer, the campaign will be shown across out-of-home, BVOD and social from Friday 5 July.
The campaign was backed by consumer research and is supported with expert commentary from professional matchmaker and host of Celebs Go Dating and Married at First Sight UK, Paul C Brunson.
“Our AI-powered products are designed to work in harmony with you and your family, lending a helping hand when you need it most,” said Samsung Electronics UK and Ireland chief customer officer Deborah Honig.
“It’s like having an extra pair of hands to vacuum the floor after a morning of wonderful, messy play.”
