Wonderhood is setting up a new team centred on customer experience and relationship management, under the leadership of Caroline Parkes.
Parkes will join Jessica Lovell, Aiden McClure and Alex Best in September to help lead the creative agency and build a team of specialists to complement Wonderhood’s established offering in advertising, data insight social content and premium television.
She is currently chief strategy officer at Rapp UK and chair of the DMA.
Across her career, Parkes has led breakthrough campaigns across industries including retail, telecoms, financial services and FMCG.
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She is considered one of the most respected senior leaders in terms of delivering effective and creative customer experience for brands and platforms.
“Wonderhood is a company built on vivid and original storytelling for brands, platforms and channels,” said Wonderhood Studios group CEO David Abraham.
“We see customer experience as a natural extension to our neighbourhood of skills – one that will help our partners to bring their brand stories alive in an always-on world,” he added.
Speaking about her new role, Parkes added: “I’m thrilled to join a thriving business where storytelling and the fight against homogeneity are deeply valued. I firmly believe in pursuing joy, and this opportunity brings me an abundance of it.”
