Premium digital advertising platform Ozone has formed a new agreement with Yahoo which will see it offer self-serve access to Ozone’s premium publishers.
For the first time, self-service buyers using Backstage through the partnership will be offered a more direct and efficient gateway to access highly attentive audiences.
The move will mean that self service buyers using Yahoo Backstage through the partnership will help enhance the platform’s credentials as one of the largest multi-factor-authentication free sources.
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As well as access to Ozone’s portfolio of premium publishers and Yahoo owned properties, Yahoo features direct connections to over 100 publishers, including A+E Networks, Dotdash Meredith, Newsweek, Raptive and The Arena Group.
“The partnership with Ozone allows us to provide even greater value for advertisers and publishers within the Yahoo DSP,” said Yahoo managing director Steven McHenry.
“The streamlined nature of Yahoo Backstage along with the premium audience offered by Ozone’s existing partnerships will provide greater accessibility for advertisers as well as the chance to interact with highly engaged audiences from the UK’s leading publishers,” he continued.
“Together, we believe that the insights offered through the partnership, in terms of how ads are performing and the potential return on investment, will give advertisers a huge competitive advantage as the importance of first-party data in digital advertising continues to grow,” he added.
Ozone COO Danny Spears added that the brand was “delighted to announce the new agreement” with Yahoo Backstage.
“Partnering with such a globally renowned and influential digital leader – and at such a critical time for our industry, as we embrace the first-party web – further enhances our ambition to help shape the future of digital advertising,” he added.
