Creative production firm After Party Studios and YouTube group The Sidemen have partnered with Twitch streamer ‘Sketch’ to front a new ad for the ‘Best Cereal’ brand.
Owned by the Sidemen as part of their ‘Best Breakfast’ range, Best Cereal’s campaign will be rolled out across the Sidemen and Sketch’s combined social channels, which together contain over 30 million followers.
The humorous spot sees the US streamer leave the comfort of his gaming chair for a swanky London hotel where a bell boy emphasises that he can get him ‘anything’ he desires.
”No matter what we throw at After Party Studios they always deliver time and time again,” said Sidemen manager, Jordan Schwarzenberger.
“We had such a short window with Sketch to do something with the Sidemen, and starring in Best Breakfasts new cereal ad felt the best way to have impact. Another genius idea from Ben aka Rvbberduck, and executed to perfection. Can’t wait to see the audience’s reaction.”
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Directed by After Party Studios co-founder Ben Doyle, the film concludes with Sketch requesting a bowl of Best Cereal, thereby fulfilling his wildest desires.
Doyle added: “Sketch’s iconic status and ‘what’s up brother’ catchphrase, which set the internet ablaze in recent weeks, made him a natural fit for Best Breakfasts and this project.
“With such a prolific and dedicated following, it was really important for us to lean into everything that Sketch’s audience love about him to make sure we created something that is not only nuanced and authentic, but unexpected and entertaining.”
“With only four days between the creative greenlight and filming, the team have delivered a glossy film with a hugely premium feel – that still maintains the authenticity needed to connect with online audiences.”
