System1’s chief customer officer Jon Evans argues that brands may be short-changing themselves by over-relying on star power.
Shine on: New Waitrose digital ads change with the weather
Waitrose is playing on the famously unpredictable nature of the British weather during summertime with a geo-targeted hyper-reactive campaign.
Sidemen snap up Twitch streamer Sketch for new cereal ad
After Party Studios and YouTube group The Sidemen have partnered with Twitch streamer ‘Sketch’ to front a new ad for the ‘Best Cereal’ brand.
Co-op data: retail media boosts competitor sales by as much as 4x
Co-op data shows in-store retail media also boosts sales in local grocery stores, with an increase of as much as four times the original conversion.
‘We don’t want to win at all costs’ – how Asics is breaking free of perfectionism
Asics Gary Raucherhas explained why the brand has set itself apart from the relentless pursuit of success which is all-too common to sports brands.
Boots CMO Pete Markey on revitalising a tired brand
Pete Markey tells MAD//Fest how he managed to revolutionise Boots’ marketing strategy, placing the Advantage Card front and centre
‘The power of a vote’: ITV Creative taps into reality TV for election message
Ahead of this week’s impending general election, ITV Creative has released a new film which aims to demonstrate the power of a vote.
VCCP snaps up five creative hires from rival agencies
VCCP has made five new hires as it looks to expand its growing creative team, after winning new accounts including Primark and Keep Britain Tidy
AO inks deal to be new front-of-shirt sponsor for local football team
AO has added Altrincham Football Club to its portfolio of sponsorships, which includes the AO Arena, becoming the club’s new front-of-shirt sponsor.
Paddy Power wins out in Euros humour fest
System1 has revealed that humour is once again king – with Paddy Power’s dominating the best Euros-centric in this momentous summer of sport.
My Life My Say hijacks social media to get young people voting in election
My Life My Say has hijacked the #GRWM on social media to remind young people that they need to bring their ID to vote in today’s general election.
‘Flags are doing the heavy lifting’ – Uncommon’s Ben Golik on politics and posters
It’s election day, we’ve seen our fair share of political posters over recent weeks. But which will survive the test of time? Speaking at Mad//Fest Uncommon’s Ben Golik highlighted what makes a political poster powerful.
‘We are built to forget’ – VCCP unveils year-long study on the science of memory
In a year-long study of the science of memory, VCCP reveals the science behind how memories are created and what this means for brand growth.
The power of disruption: Pissing everyone off, the Hellmanns way
Hellmann’s has managed to irk both McDonald’s and Heinz over the past couple of years with a pair of brilliantly provocative campaigns.
Jon Evans on why brands should ditch celebs and create their own stars
System1’s chief customer officer Jon Evans argues that brands may be short-changing themselves by over-relying on star power.
Shine on: New Waitrose digital ads change with the weather
Waitrose is playing on the famously unpredictable nature of the British weather during summertime with a geo-targeted hyper-reactive campaign.
Sidemen snap up Twitch streamer Sketch for new cereal ad
After Party Studios and YouTube group The Sidemen have partnered with Twitch streamer ‘Sketch’ to front a new ad for the ‘Best Cereal’ brand.
Co-op data: retail media boosts competitor sales by as much as 4x
Co-op data shows in-store retail media also boosts sales in local grocery stores, with an increase of as much as four times the original conversion.
‘We don’t want to win at all costs’ – how Asics is breaking free of perfectionism
Asics Gary Raucherhas explained why the brand has set itself apart from the relentless pursuit of success which is all-too common to sports brands.
Boots CMO Pete Markey on revitalising a tired brand
Pete Markey tells MAD//Fest how he managed to revolutionise Boots’ marketing strategy, placing the Advantage Card front and centre
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