Some of the biggest advertisers within the FMCG sector, including Unilever and PepsiCo are currently trialling ITV’s new Retail Media solution…
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Taste PR adds Copella account to growing FMCG portfolio
British fruit juice brand Copella has selected Taste PR as its lead agency to develop its consumer PR and trade outreach strategies.
Wonderhood sets up new customer experience team
Wonderhood is setting up a new team centred on customer experience and relationship management, under the leadership of Caroline Parkes.
Heinz fans set to be ‘obsauced’ with W+K’s ‘Every Sauce’
Heinz fans are expected to be ‘obsauced’ with the ‘Every Sauce’ range, developed for the food brand by creative agency Wieden + Kennedy.
‘Never follow logic and don’t play it safe’ – Jamie Laing on Candy Kittens’ sweet success
TV star Jamie Laing explains Candy Kittens’ runaway success over the last 10 years, and marketing’s vital role in establishing the brand.
PepsiCo takes over Tesco Wembley ahead of Champions League Final
PepsiCo has taken has taken over Tesco’s Wembley store for a larger-than-life out-of-home activation ahead of this year’s Champions League final.
Tesco Media poaches tech execs from Amazon and Pinterest
Tesco Media and Insight Platform has appointed Steve Edwards as head of agency and Russell Franklin as head of client business development.
Watch: Yazoo invests £6m in Gen Z push for new Thick n’Creamy line
Relatable ad shows Cadbury ice cream is ‘guaranteed not to last’
VCCP London’s campaign for Cadbury ice cream, taps into a relatable family dynamic as it shows the frozen treats are ‘Guaranteed not to last’.
What does Aldi’s price comparison ad ban mean for the grocery sector?
After Aldi’s Christmas dinner ad was banned by the ASA, experts look at the reasons behind the decision and what it means for the grocery sector.