JCDecaux has picked five charities to work with in 2023/24, including ALONE, Barnardos, Fairtrade, Fighting Blindness and the Peter McVerry Trust.
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JCDecaux and Google unveil scheme to help BAME-led brands better target OOH audiences
JCDecaux has unveiled an initiative that intends to help brands led by people from BAME backgrounds better target OOH audiences.
New ‘No pic, no vote’ campaign grabs attention of young people ahead of London elections
Oliver has created an OOH campaign entitled “No pic, no vote” to raise awareness of the need for photo ID in order to vote in the London Elections.
Walking the walk: How purpose-driven marketing can be a force for good
Posterscope MD Tim Sapsford considers whether putting purpose on the media plan allows advertisers to go beyond talking about being purposeful.
From Tower Bridge to TikTok: Rimmel’s bold Gen Z-focused campaign ignites excitement
Rimmel is celebrating the unveiling of its new Thrill Seeker Pitch Black mascara with a two-fold campaign aimed at targeting its Gen Z consumers.
‘What a load of shiitake’: Tesco Mobile ads banned by ASA for mimicking swear words
Tesco Mobile has had three ads banned by the Advertising Standards Authority (ASA) for alluding to offensive expletives.
Blurred lines: AA goes logo-free with ‘anonymous ad campaign’
Alcoholics Anonymous has kept AA front and centre in its campaign aimed at supporting those struggling with their relationship with alcohol.
TimeTo and Cannes Lions collaborate on sexual harassment guidance
TimeTo has partnered with Cannes Lions to publish a comprehensive guide around sexual harassment at industry events.
VCCP creates mini ads for Cadbury’s biggest-selling tiny egg
Alien-themed Alfabar vape ad banned for appealing to under-18s
The ASA has banned an ‘irresponsible’ OOH poster for vape brand Alfabar, as its colourful design appealed to under-18 year olds.