Absolut’s global marketing VP Deb Dasgupta explains that the limited-edition Warhol partnership is about more than just driving sales.
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Absolut x Warhol: luxury nod to 20th century pop art genius
Absolut is giving a nod to the iconic status of Andy Warhol by launching a new limited edition bottle, in collaboration with the Andy Warhol Foundation.
Absolut Vodka campaign warns against the harms of drunken banter
Absolut Vodka is asking people to ‘Call it a night’ before they say something they might regret in a campaign warning about drinking too much
Absolut Vodka and Sprite transform billboards into giant picnic blankets at Clapham Common
BBC poaches Absolut Vodka CMO as first-ever chief brand officer
BBC has named Absolut Vodka CMO Charl Bassil as its first-ever chief brand officer. He will take up the newly-created role in March next year.
An ‘absolute disgrace’: Campaigners slam M&C Saatchi Covid-19 inquiry contract renewal
Covid bereavement campaigners have claimed that M&C Saatchi ‘shouldn’t be anywhere near’ the Covid-19 inquiry, branding them a disgrace.
Absolut builds personalised neighbourhood cocktails with AI
Absolut has launched a new campaign in Canada with the help of artificial intelligence (AI), building cocktails specific to individual neighbourhoods.
Heinz x Absolut visuals pay homage to vodka brand’s ‘iconic’ 1980s ads
Creative agency Wunderman Thompson Spain has devised a campaign for the launch of the Heinz and Absolute vodka pasta.
Heinz x Absolut and 8 more unexpected brand collaborations
MB rounds up some of the most interesting brand collaborations and licensing deals forged between brands in recent times.
Absolut unveils biggest campaign in 10 years
Absolut has launched its largest global marketing campaign in over 10 years, ‘The World of Absolut Cocktails’.