Amazon Web Service profits soared to £8.3 billion ($10.4bn), as the business has capitalised on artificial intelligence and grown advertising sales.
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Tesco Media poaches tech execs from Amazon and Pinterest
Tesco Media and Insight Platform has appointed Steve Edwards as head of agency and Russell Franklin as head of client business development.
Amazon CEO: tech firm is using AI to supercharge ad personalisation
Amazon CEO Andy Jassy has revealed how the tech firm intends to harness the power of AI to develop highly-targeted ads.
WATCH: Amazon products help kick off UEFA women’s football partnership
Amazon is kicking off a European-wide brand campaign featuring real players to showcase women’s football, in a way that spotlights passion, camaraderie and tenacity.
Amazon strikes fresh deal with Reach over cookies
Amazon has struck a fresh deal with the UK’s largest publication Reach, helping it to obtain customer data in order to target online advertising.
Data: Amazon Prime going strong despite extra charge for ad-free tier
GroupM partners with Amazon Ads to offer bespoke cloud marketing insights
GroupM is set to collaborate with Amazon Ads with a view to co-developing an Amazon marketing cloud maturity framework for advertisers.
Amazon Prime slammed as latest streaming service to introduce ads
Amazon Prime is the latest paid-for streaming service to introduce a second-tier, meaning some customers will see ads from 5 February this year.
Amazon unveils ode to friendship in 2023 Christmas ad
Amazon is celebrating how joyful festive moments are made even more special when they’re shared in its 2023 Christmas campaign.
Amazon Ads Q3 revenue soars over $12bn exceeding forecasts
Amazon Ads global revenue in Q3 hit over $12 billion, exceeding initial predictions and representing a 13% quarterly growth and a 25% YOY.