Search Results for “audience ”
Broadcast TV retains dominance over streaming for UK audiences
Traditional broadcast TV remains more popular than streaming despite a concerted decline in viewership over the past decade.
Barb updates CFlight to extend TV reporting on traded audiences
Barb has announced a major update to its system, in order to give advertisers and media agencies accountability on VOD and linear campaigns.
People’s Postcode Lottery targets new audiences with multi-million pound campaign
The People’s Postcode Lottery is targeting new audiences with a mammoth campaign marking its most significant Q4 media spend to date.
Nielsen debuts cross-platform global audience measurement solution
Audience measurement company Nielsen has unveiled a global cross-media measurement solution for publishers and platforms.
Lionesses’ roaring World Cup success causes ad audiences to skyrocket
The Lionesses’ roaring success at this year’s World Cup in Australia and NZ has caused ad audiences to skyrocket over the past two weeks.
AA leverages LADBible partnership to crack younger audiences
LADBible has partnered with the AA to help give young people a confidence boost when driving through a wacky campaign.
Alight Media becomes market leader in audience reach with DOOH network
Alight Media’s digital billboard network has claimed the top spot for audience reach, reaching 30.8 million people every month, according to the latest Route release.
Havas launches POP – a global AI-powered ‘Audience First’ content-at-scale model
Havas has launched Prose on Pixels – a global AI-powered ‘Audience First’ content-at-scale network that increases the impact of content.
Spam cooks up a new TV campaign to attract younger audiences
Spam has launched a TV campaign, created by Cheeky Communications, with the aim of driving new consumers to the canned meat company.