Bauer Media Audio UK has launched a new platform which allows advertisers to target audiences with deeper personalisation options.
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The audio advantage – why brands need to dial up and plug in
As digital audio continues to grow, AMA’s Richard Williams explains why there’s never been a better time for brands to add it to their media plan.
Audio boom: How music could win or lose this year’s general election
New research reveals that choosing the right music could play a key role in improving the electoral chances in this year’s general election.
Guinness and ITV bring live audio description to Six Nations for accessibility
They will bring accessible commentary to the Guinness Six Nations rugby at two upcoming matches.
Cadbury Christmas ad takes top spot for audio effectiveness
Cadbury tops the charts as System 1 reveals its top radio adverts in its new Listen Up! report, all based on emotional response data.
Sonic Boom – why audio branding is back in the mainstream
DLMDD co-founder Max De Lucia gives MB the lowdown on why sonic branding is effective and who’s using it to supercharge their campaigns
Electronic Arts surrounds fans with immersive audio Spotify 8D ads
Electronic Arts Inc. (EA) turned Spotify to pitch fans, quite literally, into the perspective of players with immersive surround-sound 8D audio adverts.
System1 research reveals why audio advertising is so effective
System1 has launched a new publication in partnership with Radiocentre that examines the role of emotion in audio advertising effectiveness.
Audible collaborates with Bauer Media for audiobook and podcast campaign
Audible, the spoken word entertainment service, has collaborated with Bauer Media’s iconic radio portfolio to promote its range of audiobooks, podcasts and Audible original content.
Brands can’t overlook digital audio’s place as a marketing lever, WARC and Spotify say
WARC and Spotify have collaborated to release research on how digital audio can support CPG and retail brands in achieving effective marketing.