Heineken has unveiled the world’s first-ever ‘beer insurance policy’ protect football fans against ‘unexpected spillages’.
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Aldi offers free beer to compensate for matchday spillages in latest marketing move
In its latest marketing ploy, Aldi is offering free beer to help replace the 4.6 million pints of beer that get lost every time Gareth Southgate’s team score a goal.
Geoff Hurst blesses Budweiser beer in inspiring Euros ad
Sir Geoff Hurst, the last surviving member of England 1966 World Cup-winning team has blessed Budweiser as the squad’s official beer.
Guinness named ‘official beer’ of the Premier League in lucrative win
Guinness has confirmed its first ever global partnership with the Premier League as it becomes the official beer of the Premier League for the 2024/25 season.
Why a 0% beer sponsoring the Paris Olympics is a ‘watershed’ move
“Beer and sports are better together,” said AB InBev CEO Michel Doukeris, naming Corona Cero as the first global beer sponsor for the Olympics.
AB InBev named as first-ever beer sponsor of the Olympic Games
AB InBev has been selected by the International Olympic Committee (IOC) to be a ‘Worldwide Olympic Partner’ through to 2028.
M&C Saatchi drafts in Ronan Keating for Diageo Boxing Day beer campaign
Rockshore, the Diageo-owned Irish lager and cider brand, has drafted in Boyzone’s Ronan Keating for its Boxing Day-focused beer campaign.
Enjoy the heat: BrewDog’s ‘Beerometer’ lowers prices the hotter it gets
BrewDog has launched a price-cutting weather-respondent activation this week, ahead of some (finally) expected good weather.
Heineken 0.0 extends ITV product-placement deal to bring zero-alcohol beer into the mainstream
Heineken and ITV are renewing their extensive product-placement deal for a further 18 months following the partnership’s runaway success.
BrewDog promises there will be ‘Beer For Your Grandchildren’ in environmental push
BrewDog has committed to protecting the planet through a creative pledging sustainability to ensure there will be ‘Beer For Your Grandchildren’.