BoohooMan has this week launched an exclusive collaboration with the National Football League (NFL) ahead of its season-ending showpiece…
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Kourtney Kardashian becomes Boohoo’s sustainability ambassador
Kourtney Kardashian has penned a deal with fast fashion brand Boohoo to become its sustainability brand ambassador.
Boohoo Man gives customer the chance to stay in the ‘ultimate’ mancave this summer
Boohoo Man is launching an experiential ‘mancave’ activation this summer, which will offer competition winners an exclusive weekend at the venue.
Schuh recruits former Arcadia stalwart as new CMO
British footwear retailer Schuh has strengthened its senior leadership team with the appointment of Stephanie Legg as its new CMO.
Alison Hammond and Lisa Snowdon shine in star-studded 2023 Debenhams Christmas ad
Debenhams has enlisted TV personalities Alison Hammond and Lisa Snowdon for its 2023 Christmas campaign.
The Barbie brandwagon: Mattel’s $100m marketing masterclass for a true fashion icon
The world has turned pink, with brand collaborations, partnerships and limited-edition collections. So whether these marketing collaborations have left you feeling green – erm, pink – with envy, or perhaps you’ve already become pink-fatigued and are actively looking for which brands to now avoid, fret not! Here at MB, we’ve got the list for you.
Naomi Campbell’s unexpected PLT collaboration sparks controversy
Pretty little thing has announced a collaboration with Naomi Campbell in a move that has left fans of the supermodel ‘disappointed’ and the fashion world divided.
Nautica sets sail for Debenhams in new brand partnership
Global lifestyle brand Nautica has partnered with UK online retailer Debenhams, following its 2022 re-launch into UK and EU markets.
Vanish enlists pro-gamers to raise awareness of clothing waste
Vanish has teamed up with Europe’s biggest gamers to encourage consumers to re-wear clothes and raise awareness of clothing waste.