System1 has found that the ad industry’s shift towards more humour-focused campaigns has continued into 2024, shifting further from purpose.
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Edelman’s Cannes sustainability win slammed by Creatives for Climate
Creatives for Climate founder Lucy von Sturmer has slammed Edelman’s Titanium Lion award-winning campaign, calling the award a ‘distraction’.
Ogilvy, Pot Noodle and Specsavers ‘Misheard’ – see the top Cannes 2024 winners
The 2024 Cannes Lions has barely got underway and there have already several UK agencies and campaigns to take home the festival’s awards.
Purpose wins at Cannes: Dove’s ‘Turn Your Back’ takes Gold for Creative Effectiveness
The 2024 Cannes Lions has barely got underway and there have already several UK agencies and campaigns to take home the festival’s awards.
IOC unveils latest phase of Refugee Team campaign at Cannes Lions
The IOC has unveiled the latest stage of its campaign in support of the Refugee Olympic Team at the Cannes Lions Festival.
Elon Musk tells Cannes advertisers ‘go f**k yourself’ comment was about freedom of speech
Speaking at Cannes Lions yesterday, tech billionaire Elon Musk (known for previously telling advertiser to “go f**k yourself”), Musk clarified that the remark was a comment about freedom of speech.
Data: Cannes attendees say it’s losing its creative heart, but see a tech focus as positive
The overwhelming majority (82%) of Cannes attendants feel the festival is shifting focus away from creativity to tech platforms.
Elon Musk flies to Cannes to woo advertisers despite previously telling them to ‘go f**k themselves’
Elon Musk is flying to Cannes in an effort to win back advertisers, despite being known for his staunch criticism of them.
Cannes Lions brand entries rise as innovation and influence boom
Cannes Lions has seen a six per cent increase in the number of brands submitting to the festival, with the number of media owners submitting up 31%.
Publicis to launch new anti-BS AI bot at Cannes
Publicis is sharing a new bot in a move which takes a stand against artificial intelligence ‘BS’ at the Cannes Lions Festival of Creativity this year.