The Co-op has praised the success of its advertising in helping it recruit over one million members in 2023, more than in 2021 and 2022 combined.
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Co-op appoints VCCP for one-off project to grow membership
The Co-op Group has selected creative agency VCCP for work on a one-off project this year, following on from a competitive pitch process.
Co-op parts ways with Lucky Generals amid creative review
The Co-op Group has parted company with creative agency Lucky Generals after working with the agency for more than five years.
Watch: Co-op Christmas 2023 film focuses on ‘gift of community spirit’
The Co-op is focusing on the ‘gift of community spirit’, as it continues to support local causes with the second stage of its 2023 Christmas campaign.
Co-op champions community causes in stripped-back 2023 Christmas campaign
Co-op is focusing on the ‘gift of community spirit’ for its 2023 Christmas campaign, as its aims to give local causes a tangible cash boost.
Co-op joins Iceland in ditching expensive Christmas ad as it asks shoppers to donate
Co-op is joining Iceland in dropping expensive Christmas adverts and calling on shoppers to donate money towards community causes instead.
Co-op boosts retail media offering with LiveRamp partnership
Co-op has partnered with LiveRamp to offer brands more relevant advertising as it boosts its first-party marketing and retail media business.
Co-op Funeralcare breaks down funeral stigmas in touching TV ad campaign
Co-op Funeralcare is encouraging Britain to open up about their funeral wishes in order to make the process less stressful for their family.
Co-op unleashes member prices in playful Lucky Generals campaign
Co-op is focusing on members’ prices in a playful Lucky Generals campaign designed to promote its membership initiative and the introduction of Member Prices.
MullenLowe Group UK secures Co-Op’s customer marketing and e-commerce account
Creative firm MullenLowe Group UK has secured the Co-Op’s customer content and digital account, becoming the grocer’s agency of record.