Tequila brand Jose Cuervo has unveiled a vibrant new spot celebrating the inspirational qualities of the Mexican liquor.
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Cotswold Company appoints the7stars as creative agency of record
Dunelm taps into spring vibes for Grease-inspired singalong campaign
Homeware retailer Dunelm is launching a Grease-inspired spring/summer campaign to showcase how its offering is ‘the one that you want’.
Kraken Rum appoints The Goat Agency as influencer agency
Kraken Rum has selected the US arm of The Goat Agency as its influencer agency after it won a pitch with an aesthetic, social-first campaign.
BMB lead creative departs amid wider restructuring
BMB’s chief creative officer Matt Lever has departed the London agency after a five-and-a-half-year stint amide wider restructuring.
P&O Cruises marks peak holiday booking season
As holiday booking season commences, P&O cruises has launched a fresh brand platform – with a 40-second ad set in the Caribbean at its centre.
‘The most disgusting minute in TV history’: 2023’s most controversial ads
We take a journey through 2023’s most controversial ads, from ‘disgusting’ skidmarks and ‘dangerous’ paper-eating to hang-gliding goats…
Heartwarming Apple ad showcases voice-preservation technology
Apple has released a heartwarmingly fantastical ad to promote its latest software update, which enables users to recreate their own voice.
Will the erratic Musk ever be able to lift X out of its advertising doldrums?
MB asks industry experts for their take on the never-ending X/Twitter saga and whether Musk will ever stem the mass exodus of advertisers
Dunelm relaunches itself as ‘The Home of Homes’ with new brand platform
Dunelm is repositioning itself as ‘The Home of Homes’ with a new brand platform and multichannel campaign launching for autumn/winter 2023.