Former Kantar chief scientist Mitch Eggers has joined global creative effectiveness platform Daivid to oversee its AI-powered solutions.
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Ogilvy’s Rory Sutherland joins Daivid as strategic advisor
Ogilvy UK’s vice-chairman Rory Sutherland has joined global creative effectiveness platform Daivid as a strategic advisor, to help grow the firm’s international profile. One of the British ad industry’s biggest…
Read MoreAdidas’ ode to Jude Bellingham tops Euro 2024 engagement list
Adidas’ ‘Hey Jude’ has topped the list of the most emotionally engaging Euro 2024 ads, using the power of storytelling to great effect.
Data: People less likely to trust TikTok political ads than YouTube ones
People are 20% less likely to trust political content being posted on TikTok than that being posted on YouTube.
Fear factor: the top 10 scariest Halloween ads of the last 20 years
An Uber Eats campaign warning about the dangers of running out of treats on Halloween night has been labelled as the ‘scariest’ advert of all time.