A match made in heaven? EA Sports certainly seems to think so – and on paper you have to ask why anyone would have doubted this collaboration.
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PlayStation and EA Sports enlist Zidane and Beckham to get fans ‘in the game’
PlayStation and EA Sports want gamers to get closer to their favourite football players by playing the upcoming video game EA Sports FC 24.
PepsiCo strikes lucrative multi-year deal with FIFA successor, EA Sports FC
PepsiCo has struck a multi-year global partnership with video game firm EA Sports, which will see three of its flagship brands sponsor the highly-anticipated FIFA-successor game, EA Sports FC.
EA Sports celebrates the birthday of FIFA Ultimate Team in João Félix comedy spot
To celebrate the 14th birthday of FIFA Ultimate Team (FUT), EA Sports has unveiled a comedic and absurd advertising spot.
Sportswear brand uses real-time weather data to say ‘Go out anyway’
An innovative DOOH campaign by Columbia Sportswear uses real-time weather data to provide personalised ads which lean into the unpredictability of the weather.
Sports Direct beats stereotypes in star-studded 2023 Christmas ad
Sports Direct is smashing sports stereotypes this Christmas period with a festive spot starring an 11-year-old girl taking on and beating her favourite athletes.
Changing the game: Sports Direct and Getty Images team up to tackle football misrepresentation
Sports Direct has teamed up with Getty Images for a campaign to tackle visual misrepresentation of football following the women’s world cup.
Greenpeace ‘drowns stadium with oil’ to call out sportswashing at Rugby World Cup
Greenpeace has released an animated video campaign calling out oil giant Total Energies’ sponsorship of the Ruby World Cup as ‘sportswashing’.
Gorilla glues itself to screens for unbreakable bond in summer sports push
Gorilla, the glue brand, is determined to be stuck to our screens this summer with its latest national TV and out-of-home (OOH) campaign.
Sky Sports enlists Erling Haaland, Jack Grealish and Ben Stokes for blockbuster circus-themed ad
Sky Sports is celebrating the 2023-24 football season with a mesmerising circus-themed ad that brings together some of the game’s biggest stars.