Currys is tackling the scourge of e-waste with an innovative gaming initiative that looks to inspire sustainable practices among Gen Z gaming fans.
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Liquid Death x Fortnite collaboration features Murder Man
Canned sparkling water brand Liquid Death has teamed up with popular online game platform Fortnite in its latest collaboration.
Shell under fire for promoting fossil fuels to kids through Fortnite
Shell is under fire from climate activists for promoting fossil fuels to children through partnering with popular gamers and online youth influencers.
EE challenges Fortnite gamers to ‘capture the store’ with Saatchi activation
EE has invited gamers to ‘Capture the store’ in a Fortnite gaming activation with Digitas and Saatchi, in an aim to promote the new EE Game store.
EE enlists leading Twitch streamers for UK-wide Fortnite showdown
EE is challenging UK Fortnite fans to take on some of the world’s leading Twitch streamers to be in with a chance of winning new consoles.
Fortnite implements Actimel ‘Immunity Station’ to give players in-game advantage
Actimel has unveiled a new custom map integration within the Fortnite game to provide players with an extra in-game advantage.
Heinz enters Fortnite to educate gamers on soil degradation
Heinz has released a new game into the multiplayer game Fortnite in a bid to educate gamers on the degradation of soil on earth.
Wu-Tang Clan teams up with Fortnite to bring players exclusive in-game merch
Wu-Tang Clan has teamed up with Fornite to bring gamers an exclusive collection of “Wu Wear” items for players to collect.
Who wins? Clean Creatives gives out F-List prizes to adland’s top polluters
Just weeks ahead of the much discussed Cannes Lions festival, industry activist group Clean Creatives has announced the winners of a very different sort of prize.
Knorr and MullenLowe call out bum deal given to veg by gaming industry
Knorr has partnered with creative agency MullenLowe to call on the gaming industry for greater vegetable representation within its content.