The ASA has banned a JML spot for its Hurricane Spin Scrubber cleaning tool after it was deemed to perpetuate harmful gender stereotypes.
Search Results for “gender stereotypes”
UK ads showing more diverse women, but still shackled to gender stereotypes
UK advertisers are making clear progress in showing more diverse women compared to their global peers, despite persistent gender stereotypes
Match.com ad banned for portraying sexist gender stereotypes
A Match.com TikTok posted in June has been banned by the ASA for portraying sexist and negative gender stereotypes.
What does gender parity at the 2024 Olympics mean for marketers?
Revolt strategist Mary Min asks what this year’s gender parity at the Paris Olympics 2024 could mean for brands and marketers?
Brands must ditch outdated female stereotypes to boost sales
A report compiled by Effie and Ipsos has found that brands need to do away with so-called ‘traditional’ or outdated stereotypes of women.
Harry and Meghan want to see an end to ‘outdated’ advertising stereotypes
Harry and Meghan have supported calls for advertisers to ditch gender stereotypes in order to dispel misconceptions around caregiving roles.
Mobile app game ad banned for encouraging sexual assault and objectifying women
An ad for mobile app game Save the Bro has been banned by the ASA for presenting gender stereotypes “in a way that was likely to cause harm”.
WACL unveils new pledge to improve and measure representation
WACL is announcing a new industry-wide RepresentMe pledge at Cannes Lions today, which sets out a new set of metrics encouraging the creative industries to take a stand when it comes to representing women in advertising.
Lego, Colgate and Boots to host £20k pilot pitches at MAD//Fest London
Encouraging more girls to play with Lego is just one of the briefs for a series of start-up pilot pitches taking place at this year’s MAD//Fest London.
Mattel’s ‘repulsive’ free Barbie doll initiative faces ‘stealth marketing’ accusations
Mattel’s free Barbie doll initiative rolled out in UK schools, has sparked backlash and criticism, with experts labelling it as “stealth marketing” and “repulsive “in the British Medical Journal (BMJ).