Google will be facing a £13.6 billion ($17.4 billion) class action lawsuit following its “vice-like grip” on online UK advertising, Britain’s antitrust tribunal has ruled today.
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Google delays phase-out of third-party cookies – again
Google is once again delaying the depreciation of third-party cookies the search engine firm said on Tuesday, ahead of its quarterly results.
WPP and Google Cloud to merge generative AI capabilities
WPP is set to collaborate with Google Cloud in a bid to ‘re-define’ marketing by integrating Google’s Gemini models with WPP Open.
Google shakes up Performance Max to give advertisers greater control
Google is set to give advertisers greater control over ad placement within its Search Partner Network.
CMA says Google cannot phase out third-party cookies until its concerns are addressed
The CMA has said that Google “cannot proceed with third-party cookie deprecation” until its concerns are resolved.
Google parent Alphabet posts strong Q4 results but ad revenue lags
Google posts strong Q4 results but ad revenue lags.
Google courts adland with new Gemini AI tool
Google will expand the use of its new Gemini AI tool to help create campaigns for advertisers
LADbible and Google team up with Harry Kane to promote AI Bard feature
LADbible and Google have teamed up with Harry Kane in an effort to promote Google AI’s Bard feature, with a series of new social media content.
Google has placed ads on pornographic, compromising and blacklisted sites
Google has run brand adverts on hundreds of questionable sites, including those hosting pornographic, zoophilic and pirated content.
Google admits to sending over a third of Safari ad revenue to Apple
Tech giant Google is estimated to be sending over a third (36%) of its Safari advertising revenue to Apple.