Gymshark is launching a new brand platform as it looks to position itself as the go-to destination for athleisure amid a saturated marketplace.
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In pictures: Gymshark is in its ‘gym girl era’ with Taylor Swift tribute
Gymshark is celebrating the UK leg of Taylor Swift’s global ‘Eras’ tour with a collection which recreates some of the star’s most recognisable outfits.
Gymshark makes history with ‘world first modest 3D billboard’
Sportswear brand Gymshark has unveiled the ‘world’s first modest billboard’ new 3D out-of-home mural featuring brand ambassador, Leana Deeb.
Worth the weight: Gymshark’s chief branding officer on marketing its flagship
MB caught up with Gymshark’s chief branding officer Noel Mack and CEO Ben Francis at Gymshark’s new store with to discuss the importance of marketing, campaign successes, failures and fierce competition.
Gymshark depicts the reality of a sweaty workout in its latest campaign
Gymshark’s latest campaign ‘Look Good, Lift Ugly’ wishes to challenge the perfect image of gym-goers it is often guilty of portraying.
Gymshark open mental well-being barbershop with CALM to cut out stigmas
Gymshark has opened a barbershop in partnership with CALM to allow men to open up about their mental health while getting a haircut.
Marketers praise Heinz ‘Ketchup Fraud’ campaign
Heinz’s latest campaign ‘Ketchup Fraud’ highlights the fact that restaurants often put cheaper tomato sauces inside Heinz-branded bottles.
Inclusion-led agency Weirdo creates brand refresh for trans+ charity Not A Phase
Inclusion-led creative agency Weirdo has created a New Year brand refresh for Not A Phase, a charity that uplifts the lives of trans+ adults.
The Gym Group asks the nation to embrace its ‘gym face’ in its latest campaign
The Gym Group has unveiled an advertisement that asks the nation to embrace their ‘gym face’ when working out.
White Claw’s ‘Cool Wall’ aims to refresh over-heated Londoners
White Claw have created an OOH poster to cool down Londoners feeling the heat on the hottest day of the year.