Hardys is celebrating ‘the joy of certainty’ through a new global branding as it aims to drive customer acquisition across a wider demographic.
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Hardys Wines names London firm as new global creative agency
Accolade-owned winemaker Hardys has selected Above + Beyond as its new creative agency of record at the conclusion of a competitive pitch…
Hardys ‘Certainty’ TV campaign hopes to reach 20m UK adults
Wine brand Hardys has unveiled the return of its national TV campaign ‘Certainty’ which will run until 7 May.
Watch: Jam Shed wine signs Hype Gran to ‘pump up’ passion
Jam Shed has jumped on a viral moment from the London Marathon in its latest campaign featuring Techtotronics club classic ‘Pump Up The Jam’.
Yellow Tail appoints Isobel as first UK creative agency
Yellow Tail has appointed Isobel as its new brand strategy and creative partner for the UK market following a competitive pitch process.
How Accolade Wines’ ‘untraditional’ marketing has seen it dominate the UK wine scene
Accolade Wines CMO Tom Smith tells MB that using ‘untraditional’ marketing has proven to be fundamental to its success.
Above+Beyond unveils new leadership team, poaching BBDO’s global strategy director
Above+Beyond has assembled a new leadership team, featuring a mix of internal promotions and the poaching of BBDO’s Dena Walker as new chief strategy officer.
Official wine supplier to 2022 Commonwealth Games announced
Accolade Wines had been named as the official wine supplier to this year’s Commonwealth Games, taking place in Birmingham.