Heineken has unveiled the world’s first-ever ‘beer insurance policy’ protect football fans against ‘unexpected spillages’.
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Heineken UK appoints new marketing director
Heineken UK has appointed Rajeev Sathyes as its newest marketing director, after his predecessor Michael Gillane moved to a different role at the drinks giant.
Heineken taps Gareth Bale’s star power for punny Dry January ad
Heineken 0.0 has recruited Wales and Real Madrid legend Gareth Bale to ask revellers to stop ‘baling’ on their mates this Dry January.
Heineken appoints Lucky Generals to Cruzcampo account
Heineken has appointed independent agency Lucky Generals to create a multi-million pound for the UK launch of its Spanish Cruzcampo beer.
Heineken 0.0 extends ITV product-placement deal to bring zero-alcohol beer into the mainstream
Heineken and ITV are renewing their extensive product-placement deal for a further 18 months following the partnership’s runaway success.
Heineken and National Lottery reveal secrets to ‘weathering the storm’
Industry giants Heineken and National Lottery highlighted the importance of effective branding in surviving challenging times during MAD//Fest.
Heineken-owned pub chain launches new UK-wide campaign
Heineken-owned Star Pubs & Bars has launched a new integrated campaign to empower its licensees to create pubs with passion and personality.
Heineken increased marketing and sales spend by a fifth last year to £2.4bn
Heineken increased its marketing and sales spend by almost a fifth (22.4%) to £2.4 billion (€2.7 billion) last year.
Heineken campaign ‘The Office Cleaners’ offers workers vouchers for free beer
Heineken has unveiled the latest iteration of its #workresponsibly initiative titled ‘The Office Cleaners’.
Heineken has two ads investigated for appealing to minors
The ASA has investigated two Heineken ads after complaints were made that the promotions may have appealed to people under the age of 18.