System1’s chief customer officer Jon Evans argues that brands may be short-changing themselves by over-relying on star power.
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How the 2024 Paris Olympics can help brands take home advertising gold
System1’s Jon Evans breaks down five winning strategies for brands to take home advertising gold on the global stage of the Olympics.
Humour and humanity: System1 on why the Bet365 gamble paid off
System1 chief customer officer Jon Evans explains why the fresh new direction taken by the recent bet365 advert was a gamble that paid off.
Cannes Lions 2023: Apple ad is the public’s pick for titanium glory
System 1’s Jon Evans rates the campaigns up for the Dan Wieden Titanium Lion – Cannes’ most prestigious award, for game-changing creativity.
Super Bowl ads: the good, the bad and the boozy
Breaking down this year’s Super Bowl ads and analysing their effectiveness is System1 chief customer officer Jon Evans. So what will 2023 deliver?
Paddy Power wins out in Euros humour fest
System1 has revealed that humour is once again king – with Paddy Power’s dominating the best Euros-centric in this momentous summer of sport.
Who’s laughing now? Humour blows purpose out of the water at Cannes
System1 has found that the ad industry’s shift towards more humour-focused campaigns has continued into 2024, shifting further from purpose.
Apple’s latest iPad ad panned by System1, rated worse than ‘Crush’
Apple has suffered another advertising setback hot on the heels of the disastrous response it received to its ‘Crush’ spot last month
Apple’s ‘crush’ ad faces furious backlash from creative community
Apple is facing a furious adland backlash over its latest ad for the iPad Pro that sees a range of creative items crushed by a hydraulic press.
System1 reveals top 10 most effective early Super Bowl ads
System1 has revealed the public’s favourite early Super Bowl ads, with Michelob ULTRA, Hellmann’s and T-Mobile taking the top spots.