L’Oréal UK and Ireland has switched its media planning and buying account to Publicis Media following a competitive pitch process.
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L’Oréal partners with Wunderman Thompson for extensive metaverse activation
L’Oréal has partnered with Wunderman Thompson to launch so called ‘direct-to-avatar’ products across a range of online marketplaces.
Ogilvy, Pot Noodle and Specsavers ‘Misheard’ – see the top Cannes 2024 winners
The 2024 Cannes Lions has barely got underway and there have already several UK agencies and campaigns to take home the festival’s awards.
Sainsbury’s selects sole media agency following closed review
Sainsbury’s has selected PHD as its new media planning and buying agency following a closed review pitting it against WPP’s EssenceMediacom.
Aperto Partnership poaches Mindshare director
Mindshare’s former commercial director David Fenton has joined The Aperto Partnership as a senior consultant alongside Anne-Noreen Keddy.
The Social Element enlists ex-Meta top talents for director roles
The Barbie brandwagon: Mattel’s $100m marketing masterclass for a true fashion icon
The world has turned pink, with brand collaborations, partnerships and limited-edition collections. So whether these marketing collaborations have left you feeling green – erm, pink – with envy, or perhaps you’ve already become pink-fatigued and are actively looking for which brands to now avoid, fret not! Here at MB, we’ve got the list for you.
Ad Net Zero introduces new science-based targets as big brands get on board
Ad Net Zero has introduced new strict science-based targets for brands who join their mission – including new supporters, Amazon L’Oreal and Indeed.
Channel 4 enters data partnership with Sainsbury’s Nectar in latest broadcaster retail media collab
Channel 4’s commercial department, 4Sales, has entered a data partnership with Sainsbury’s Nectar to “revolutionise” ad targeting on All 4.
McCann creates Web3 experience to showcase its campaigns virtually
McCann Worldgroup has unveiled ‘MWverse’, a Web3 experience that showcases the agency’s most recent campaigns virtually.