The Advertising Standards Authority (ASA) has released an updated set of guidelines for advertisers on how to market these products safely.
Search Results for “non-alcoholic”
Captain Morgan says stop ‘Whying’ non-alcoholic options
Captain Morgan is enlisting the help of a viral social media star to challenge the common responses when people choose a non-alcoholic beverage.
In high spirits: why non-alcoholic drinks deserve their own set of marketing rules
1HQ creative director Laurent Robin-Prevallee asks if it’s time to reframe the language used within the category and give non-alcoholic drinks their own set of marketing rules.
Guinness named ‘official beer’ of the Premier League in lucrative win
Guinness has confirmed its first ever global partnership with the Premier League as it becomes the official beer of the Premier League for the 2024/25 season.
How can brands navigate the ASA’s tough new alcohol-free rules?
Intellectual property lawyer Ciara Cullen outlines what the ASA’s new alcohol-free guidance means and how it is likely to impact brands.
UK ads showing more diverse women, but still shackled to gender stereotypes
UK advertisers are making clear progress in showing more diverse women compared to their global peers, despite persistent gender stereotypes
Jack Daniel’s ad banned by ASA for promoting irresponsible drinking
A Jack Daniel’s poster has been banned by the ASA (Advertising Standards Association) for promoting irresponsible drinking.
Liquid Death collaborates with Netflix’s Rebel Moon series
Liquid Death partners with Netflix’s Rebel Moon — Part One: A Child of Fire for an irreverent new ad spot, building on its controversial reputation.
Lucky Saint brings divine reception to pubs for Dry January
Non-alcoholic beer brand Lucky Saint has graced the nation with its latest Dry January campaign, focused on incorporating heavenly imagery, in an irreverent twist on the holier than thou stereotype surrounding sobriety.
Why a 0% beer sponsoring the Paris Olympics is a ‘watershed’ move
“Beer and sports are better together,” said AB InBev CEO Michel Doukeris, naming Corona Cero as the first global beer sponsor for the Olympics.