PrettyLittleThing has had its knuckles rapped by the ASA for running a series of promotional tweets over the Black Friday period last year.
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Scrapping licence fee could kill off most BBC radio stations
Scrapping the licence fee would pose an existential threat to many local radio stations and could lead to devastating budget cuts at Radios 1 and 4.
RAPP UK bolsters marketing sciences department with senior hires
RAPP’s marketing sciences department has been boosted with the newly-created role of SVP of analytics and a new SVP of data science.
Cadbury 200 years on: VCCP on unwrapping the brand that shaped a nation
Celebrating 200 years of Cadbury, Marketing Beat speaks to VCCP’s Angus Vine to unpick the campaign honouring the milestone.
Trainline’s 2023 version of Spotify Wrapped is a lesson in brand awareness
The response to Trainline’s Wrapped is a clear reminder for brands that just because they can do something, doesn’t mean they should…
‘Tis the season for Spotify Wrapped: inside 2023’s viral marketing success
Spotify head of global marketing experience Louisa Ferguson takes us behind the scenes of the viral hit that is 2023’s Wrapped campaign.
RAPP UK art installation acts as cry for help from London’s unemployed youth
London Youth, a charity for young people has worked with creative agency RAPP UK to point out the dire situation that many of the capital’s young…
RAPP UK taps internal talent for new social director role
Customer experience agency RAPP UK has promoted Jamie Marks to the newly-created role of social director as it looks to expand its social…
RAPP UK launches social-first campaign for sex ed charity Fumble
RAPP UK has created an emoji-based campaign for youth charity Fumble that aims to provide free, quality sex education adapted to the digital age.
Boots and Clearpay unveil ‘Beauty Unwrapped’ experience at Westfield London
Boots and Clearpay, the buy now pay later service, have partnered to unveil a festive experiential beauty pop up at Westfield London.