Christian Aid and independent agency Impero have partnered on a new social campaign, to raise awareness for climate injustice during The Rugby World Cup.
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The Rugby World Cup: A growing brand opportunity
Laura McGill, Head of Marketing for global promotions company, Benamic, explores the landscape of opportunities and challenges that the RWC presents for brands.
Asahi celebrates 2023 Rugby World Cup with mammoth seven-figure campaign
Asahi Super Dry is looking to create the ‘ultimate fanzone’ ahead of the upcoming 2023 Rugby World Cup taking place in France.
Land Rover’s Defender to sponsor ITV’s Rugby World Cup coverage
Land Rover’s Defender is set to sponsor ITV’s coverage of the upcoming Rugby World Cup with games to be broadcast across ITV1, ITV4 and ITVX
Greenpeace ‘drowns stadium with oil’ to call out sportswashing at Rugby World Cup
Greenpeace has released an animated video campaign calling out oil giant Total Energies’ sponsorship of the Ruby World Cup as ‘sportswashing’.
Vodafone leans into Rugby World Cup sponsorship with family-focused ad
Vodafone is leaning into its sponsorship of the Irish national rugby team with a family-focused campaign from Folk Wunderman Thompson.
ITV gets mystical with tarot campaign for Rugby World Cup 2023
ITV has embraced the mystical with a fully-integrated Tarot theme for its ‘This One’s Impossible to Predict’ campaign for the Rugby World Cup 2023.
Famous Grouse tells next gen consumers its ‘full of character’
Alcohol brand The Famous Grouse has unveiled a new global campaign designed to introduce the drink to the next generation of whiskey drinkers.
Jaguar Land Rover ad banned for ‘irresponsible’ focus on speed
The ASA has banned a promotional tweet by Land Rover calling it ‘irresponsible’ for solely focusing on a vehicle’s speed and acceleration.
Oak Furnitureland spotlights ‘home for life’ offering with beautifully shot TV ad
Oak Furnitureland is looking to reflect its expansion into a ‘whole home’ proposition with the launch of its new ‘Grow Your Home’ brand platform.