Snack bar brand Snickers has teamed-up with former Chelsea and Manchester United manager José Mourinho’s AI-generated clone to coach fans.
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Snickers kicks off ‘Own Goal’ campaign with Luka Modrić and Bukayo Saka
The new Snickers campaign launches ahead of the Euros this summer, positioning the chocolate bar as the go-to snack for football supporters.
Snickers urges supporters to go ‘full-fan’ this summer by supporting the Lionesses
Mars-owned Snickers has worked with creative firm The&Partnership on a new campaign centred around the ongoing 2022 Women’s Euros.
Get sporty: 6 ways brands have embraced the UK’s sporting legends
From Usain Bolt, to Arsenal’s favourite winger and England’s top stars, Marketing Beat explores ads that showcase sporting legends.
England Football gets healthy as it partners with new Mars Wrigley brand
England Football has renewed an evolved partnership with Mars Wrigley, choosing to team up with KIND and Extra, and drop its existing relationship with Snickers.