Zut’s Mark Hancock shares his thoughts on why sporting authenticity will be key to standing out and scoring big over the coming months.
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British Gas reminds sports fans there’s no place like home
British Gas celebrates fans watching the epic summer of sport from good old wet and green Blighty, so close yet so far from the boulevards of Paris.
Ex-M&C Saatchi execs launch new sports-focused agency
MC Saatchi’s Steve Martin and Jamie Wynne-Mogan have joined data technology firm MSQ to create the new sports focused agency.
Watch: Talksport pokes fun at Germans to show off Euro 2024 coverage
Talksport has launched its Euro 2024 campaign with a cheeky dig at the Germans, in a spot which opens with a shot of the Brandenburg gate and a towel that reads “No one beats us to the Euros”.
Opinion: Why sport takes top spot on the collab podium
Brand Licensing Europe’s EMEA account director Matthieu Battini highlights sports brand collabs that deserve a spot on the podium.
Watch: Sports Direct gets football fever in star-studded Euro 2024 ad
Sports Direct gets football fever in its star-studded and action-packed summer campaign, launching just days in advance of the opening match of the Euro 2024 tournament.
EA Sports x Ted Lasso: A match made in heaven
A match made in heaven? EA Sports certainly seems to think so – and on paper you have to ask why anyone would have doubted this collaboration.
TBWA and Dark Horses new ‘Future of sport’ insights revealed
Lexus partners with Sky Sports to champion professional tennis
Lexus has partnered with Sky Sports and the ATP and LTA tours which aims to honour both the sports and its legions of dedicated fans.
Get sporty: 6 ways brands have embraced the UK’s sporting legends
From Usain Bolt, to Arsenal’s favourite winger and England’s top stars, Marketing Beat explores ads that showcase sporting legends.