Calm has teamed with The Or to help redesign Father’s Day cards in a move away from stereotypical ‘Happy Father’s Day you old twat’ messaging.
Search Results for “stereotype”
Sky Bet moves away from stereotypes with new brand platform
Sky Bet is kicking off a new brand platform in a bid to shift its focus away from betting and instead prioritise what it calls the ‘modern fan experience’.
ASA bans JML ad for perpetuating harmful gender stereotypes
The ASA has banned a JML spot for its Hurricane Spin Scrubber cleaning tool after it was deemed to perpetuate harmful gender stereotypes.
Sweaty Betty rebrand defies stereotypes around women and exercise
A new Sweaty Betty rebrand tackles toxic narratives around women’s relationship with exercise, with a bold new visual identity.
UK ads showing more diverse women, but still shackled to gender stereotypes
UK advertisers are making clear progress in showing more diverse women compared to their global peers, despite persistent gender stereotypes
M&C Saatchi pokes fun at harmful racial stereotypes in thought-provoking OOH campaign
M&C Saatchi has partnered with out-of-home media owner Clear Channel and youth organisation Rise.365 to challenge racial stereotypes.
Doritos breaks down stereotypes with quirky new ad
Doritos’ first-ever international creative campaign and brand platform “For the Bold in Everyone” tells people to be triangles in a world of circles.
Sports Direct beats stereotypes in star-studded 2023 Christmas ad
Sports Direct is smashing sports stereotypes this Christmas period with a festive spot starring an 11-year-old girl taking on and beating her favourite athletes.
British Gas flips sporting stereotypes with Team GB stars
British Gas is flipping sporting stereotypes on their head in a new campaign showing prominent Team GB athletes performing in an attempt to save energy.
Halifax breaks down investment stereotypes with inaugural Ogilvy campaign
Halifax bank has launched a new social media campaign to introduce its ‘Ready-Made Investments’ product, aiming to open up investing for all.