Viewers are only prepared to accept around 3-5 minutes of ads per streaming hour before they reach the max ad load that they’re ready to deal with
Search Results for “streaming”
Channel 4 courts Gen Z with new streaming experience
Channel 4.com is introducing an app-like streaming experience for mobiles, tablets, laptops and other connected devices to capture Gen Z.
ITV’s stagnant ad revenue saved by strong streaming performance
ITV is forecasting a return to solid advertising growth in the second quarter of 2024 bolstered by streaming, after overall ad revenue fell in 2023
Will streaming be the new election battleground? Why an Ofcom loophole opens the door
Political advertising experts Benedict Pringle and Sam Delaney have their say on the very real prospect of election ads on UK streaming services
Channel 4 registers strongest-ever streaming figures
Channel 4 registered its biggest ever month for streaming in March, with the record figures spearheaded by growth from young viewers.
Broadcast TV retains dominance over streaming for UK audiences
Traditional broadcast TV remains more popular than streaming despite a concerted decline in viewership over the past decade.
ITV sells 50% stake in subscription streaming service BritBox International
ITV has sold its 50% stake in digital subscription streaming service BritBox International to its joint venture partner BBC studios.
ITV unveils new brand refresh to cement position as ‘streaming leader’
ITV has unveiled a fresh corporate brand, highlighting its position as “being a leader” in UK ad-funded streaming.
Amazon Prime slammed as latest streaming service to introduce ads
Amazon Prime is the latest paid-for streaming service to introduce a second-tier, meaning some customers will see ads from 5 February this year.
A majority of Britons are now open to ad-supported streaming tiers
More than six in ten Britons (63%) are open to ads in exchange for free streaming content, according to new research by The Trade Desk.