Cider brand Strongbow is targeting key summer ‘moments’ with a colourful omnichannel campaign launching at Glastonbury Festival this weekend.
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Purple Goat, Strongbow and disability inclusion: why something is always better than nothing
Purple Goat’s Dom Hyams and Strongbow’s Rachel Holms on the importance of disability inclusion and guiding brands towards true representation.
Strongbow launches spoof hotline to help fans come to terms with its new branding
Strongbow has unveiled a tongue-in-cheek phone hotline service to help ‘superfans’ come to terms with the brand’s recent ‘modern makeover’.
Strongbow unveils vibrant new brand identity backed by £20m marketing campaign
Heineken has this week unveiled a fresh new brand identity for Strongbow to coincide with the launch of a new addition to its growing portfolio of…
Strongbow Ultra Dark Fruit £12m campaign urges public to ‘Drink the G.O.A.T’
Strongbow has unveiled its £12 million marketing campaign for its new low-calorie cider Ultra Dark Fruit, telling consumers to “Drink the G.O.A.T”.
Cathedral City channels Guns n’ Roses in rocking new ad
Cathdedral City has is celebrating the feelings of joy that its inspires in cheese fans every day with a new creative and integrated brand platform.
Data: Disability representation ‘missing’ from ads and media
A third of UK adults (32%) say they have not seen, watched or read any disability related media or advertising content in the last few months, according to a new study conducted for the Business Disability Forum.
Drink and be merry: How alcohol brands are preparing for summer
Marketing Beat takes a look at the various ad campaigns being rolled out by alcohol brands in the lead up to summer.