Robinsons has enlisted the help of Saatchi & Saatchi for ‘Get Thirsty’ – a long-term integrated brand campaign featuring a gargling choir TV spot.
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Loch Lomond Group enlists Thirst to elevate new whisky brand
The Loch Lomond Group (LLG) has enlisted creative agency Thirst to create a new premium brand to shake up its blended malts proposition.
The Botanist Gin enlists Thirst to launch global brand campaign
The Botanist has this week unveiled a fully-integrated global marketing campaign to drive awareness for its flagship Islay Dry Gin.
Glen’s Vodka enlists creative agency Thirst to refresh its brand identity
Glen’s Vodka has enlisted creative agency Thirst to refresh its brand identity to ‘pave the way’ for growth into new markets.
Heineken launches ‘beer insurance’ to protect football fans from ‘unexpected spillages’
Heineken has unveiled the world’s first-ever ‘beer insurance policy’ protect football fans against ‘unexpected spillages’.
Lipton unveils Baywatch-inspired summer campaign
Lipton Ice Tea is looking to ‘Save Our Summer’ (SOS) with series of five new ads positioning the iconic beverage as the perfect seasonal drink.
How can brands navigate the ASA’s tough new alcohol-free rules?
Intellectual property lawyer Ciara Cullen outlines what the ASA’s new alcohol-free guidance means and how it is likely to impact brands.
Watch: Pepsi stars Lenny Kravitz in Champion’s League mega show
Pepsi is bringing legendary rock musician Lenny Kravitz on board for the UEFA Champion’s League final show with an electric blue spot.
Pepsi ad brings Jack Grealish and Vinicius Jr to London
Pepsi Max has recruited a slew of global footballing superstars for the latest activation in its long-running ‘Thirsty for More’ brand platform.
Kate Moss ditched as new Diet Coke campaign puts fans first
Diet Coke’s latest campaign is dumping Kate Moss and instead putting its loyal fans centre stage with new brand campaign ‘Love What You Love, By You’.