Sky has appointed Priya Dogra as its first chief advertising and new revenue officer. Joining from Warner Bros., Dogra will take up the role in June.
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Channel 4 partners with Warner Bros. for Harry Potter-themed activation
Channel 4’s YouTube proposition, Channel 4.0 has partnered with Warner Bros. Studio Tour London for a new social branded programme.
Sky Media expands ad sales relationship with Warner Bros. Discovery
US media conglomerate Warner Bros. Discovery has today (10 May) announced a new partnership with Sky’s advertising sales arm, Sky Media.
Warner Bros. DC League of Super-Pets partners with Burns Pet Nutrition
Burns Pet Nutrition has scored its first partnership with Warner Bros. to support the release of the DC League of Super-Pets movie.
Barbie fever: Warner’s star-studded movie promo tour kicks off
The press tour for Greta Gerwig’s long-awaited Barbie movie has kicked off in a flurry of pink, with support from a wide variety of brand partnerships.
NME releases special ‘Elvis’-themed edition to promote launch of upcoming Warner Bros blockbuster
NME has released a standalone free print issue to celebrate the launch of Warner Bros’ upcoming ‘Elvis’ biopic, set to hit UK screens on 24 June.
BT and Warner Bros Discovery merge to create premium sport offering
BT Group and Warner Bros. Discovery have formed a new joint venture company to create a new premium sports offering for the UK and Ireland.
Channel 4 Sales secures new sponsorship deals with Boots and dating app Even
Sea Life set to make a splash with morning sponsor slot on Sky Media’s kids portfolio
Sea Life’s creative will play across Sky Media’s nine dedicated commercial kids’ channels every morning, reaching millions of parents and children.
The Barbie brandwagon: Mattel’s $100m marketing masterclass for a true fashion icon
The world has turned pink, with brand collaborations, partnerships and limited-edition collections. So whether these marketing collaborations have left you feeling green – erm, pink – with envy, or perhaps you’ve already become pink-fatigued and are actively looking for which brands to now avoid, fret not! Here at MB, we’ve got the list for you.