WPP has launched an AI-powered production studio in a bid to help advertisers unlock faster and more efficient opportunities for content creation.
Search Results for “wp”
WPP UK boss endorses Starmer’s Labour leadership
WPP’s UK president Karen Blackett is among 120 business leaders who have endorsed Kier Starmer’s leadership as they call for “a change”.
WPP CEO’s identity usurped by deepfake scammers
Scammers impersonated WPP chief executive officer Mark Read to set up a meeting with a senior executive to attain money and information.
WPP stumbles into 2024 as competitors pull further away
WPP has stumbled into 2024 with a -1.6% drop in organic revenue, lagging considerably far behind rivals Publicis (up 5.3%), Omnicom (4%).
WPP internal whistleblower reports up 64% on 2022
WPP saw its internal whistleblower reports rise by 64% in 2023 up to 612 from 372 in 2022, with most reports concerning “respect in the workplace”.
WPP and Google Cloud to merge generative AI capabilities
WPP is set to collaborate with Google Cloud in a bid to ‘re-define’ marketing by integrating Google’s Gemini models with WPP Open.
WPP CEO Mark Read sees £2.3m pay cut after challenging year
WPP chief executive officer Mark Read saw his pay package fall by £2.2 million to £4.5 million in 2023, according to the group’s latest annual report.
WPP named by SBTi for failing to meet sustainability targets
WPP has been named and shamed by the sustainability target setting organisation SBTi for failing meet crucial deadlines.
WPP UK president Karen Blackett to leave after 29 years
WPP’s president in the UK, Karen Blackett is set to leave the business this summer after 29 years to pursue ‘external interests’ and ‘new opportunities’.
WPP profits crash as tech giants slash advertising budgets
WPP pre-tax profits plunged more than 70% as US tech and retail businesses cut back on advertising.