Absolut’s global marketing VP Deb Dasgupta explains that the limited-edition Warhol partnership is about more than just driving sales.
Brandalism slams Wimbledon’s Barclays link with slew of billboard hacks
Activist group Brandalism has unveiled a set of hard-hitting billboard hacks around the Wimbledon tennis tournament, criticising the bank’s links with the fossil fuel and arms trade .
Wonderhood sets up new customer experience team
Wonderhood is setting up a new team centred on customer experience and relationship management, under the leadership of Caroline Parkes.
Mother poaches new ECD from Wieden + Kennedy
Mother has poached its new award-winning executive creative director from Wieden + Kennedy. Officially set to start on 16 July, Hollie Walker will join the creative leadership team at the agency, consisting of Felix Richter, Kirst Minns, Martin Rose, Tom Bender and Nick Hallberry.
They shoot, they score: Why brands are tapping Euro 2024 for purpose
The Euros are a vital opportunity for brands and charities to make their voices heard – MB explores why events like these are vital for marketing.
Revolut personifies ‘the salary’ as it asks customers to throw off the banking shackles
Revolut is encouraging customers to switch accounts from old banking systems by personifying the ‘salary’ and asking people to look after it.
Data: All attention is equal, but some is more equal than others
Optimal attention level for engagement and conversion differs for each brand, according to data from attention measurement and optimisation platform Playground xyz.
A day at the museum: Royal Armouries and Young V&A go big this summer
The Royal Armouries and the Young Victoria & Albert Museum are looking to capitalise on the summer rush with two large-scale campaigns.
Yahoo and Ozone form new agreement to give advertisers access to premium publishers
Premium digital advertising platform Ozone has formed a new agreement with Yahoo which will see it offer self-serve access to Ozone’s premium publishers.
‘You and AI’: Samsung pushes AI in aspirational lifestyle spot
Samsung AI positions itself as an aspirational lifestyle item and an artificial intelligence pioneer in its latest family life orientated spot.
Why Channel 4 is going all-in on ‘the biggest election in decades’
MB speaks to Channel 4 to find out why key creatives are “hoping to galvanise the public and motivate them to get out there and vote”.
Channel 4 signs ex-TBWA and Grey London exec as new CMO
Channel 4 has appointed Katie Jackson – who has previously worked at TBWA\London and Grey London.- as its new chief marketing officer.
Watch: Dua Lipa struts across iconic British beach in Virgin Media O2 spot
Dua Lipa joins a line-up of artists including Ed Sheeran, Beyoncé, Coldplay, Lady Gaga and Foo Fighters in a new spot for Virgin Media O2.
Watch: Matalan named as newest sponsor of ITV flagship show
Matalan is the newest sponsor of the fashion slot on ITV flagship magazine show This Morning, in a continuation of the retailer’s new brand platform.
Absolut Warhol: pop vodka and the art of branding
Absolut’s global marketing VP Deb Dasgupta explains that the limited-edition Warhol partnership is about more than just driving sales.
Brandalism slams Wimbledon’s Barclays link with slew of billboard hacks
Activist group Brandalism has unveiled a set of hard-hitting billboard hacks around the Wimbledon tennis tournament, criticising the bank’s links with the fossil fuel and arms trade .
Wonderhood sets up new customer experience team
Wonderhood is setting up a new team centred on customer experience and relationship management, under the leadership of Caroline Parkes.
Mother poaches new ECD from Wieden + Kennedy
Mother has poached its new award-winning executive creative director from Wieden + Kennedy. Officially set to start on 16 July, Hollie Walker will join the creative leadership team at the agency, consisting of Felix Richter, Kirst Minns, Martin Rose, Tom Bender and Nick Hallberry.
They shoot, they score: Why brands are tapping Euro 2024 for purpose
The Euros are a vital opportunity for brands and charities to make their voices heard – MB explores why events like these are vital for marketing.
Revolut personifies ‘the salary’ as it asks customers to throw off the banking shackles
Revolut is encouraging customers to switch accounts from old banking systems by personifying the ‘salary’ and asking people to look after it.
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Absolut Warhol: pop vodka and the art of branding
Absolut’s global marketing VP Deb Dasgupta explains that the limited-edition Warhol partnership is about more than just driving sales.
They shoot, they score: Why brands are tapping Euro 2024 for purpose
The Euros are a vital opportunity for brands and charities to make their voices heard – MB explores why events like these are vital for marketing.
Pride 2024: how supermarkets are appealing to the ‘Pink Pound’
UK grocers have the power to influence millions of people and some of the world’s biggest brands. So how have they celebrated this year’s Pride?
Fan focus: why sporting authenticity is key for scoring big
Zut’s Mark Hancock shares his thoughts on why sporting authenticity will be key to standing out and scoring big over the coming months.