Over 90% of marketers are already using or experimenting with Gen AI, according to an IAB Europe looking into how the tech is used in advertising.
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New retail media guidelines designed to standardise results
IAB Europe has published the final version of a set of Retail Measurement Standards for Europe, which act as metrics for retail media investment.
Tropicana spotlights iconic orange in new £3.5m campaign
Tesla cuts entire marketing team just months after formation
Tesla has cut its entire marketing team, which included a group of 40 advertising and marketing staff, just months after it was formed.
Sky Media enhances Search Behaviour Targeting with fresh partnership
Sky Media enhances Search Behaviour Targeting with fresh partnership.
Campaigners report Luton Rising ads to ASA over greenwash claims
New Innocent spot squeezes as many vitamins in as it can
Pancreatic Cancer UK shares new ‘more than hope’ brand identity
Pancreatic Cancer UK has worked with purpose-driven agency GOOD to launch a new brand and identity, to increase awareness of the disease while boosting funding and support for its work.
Team GB athletes mark 100 days to Olympics with OOH push
Team GB athletes are appearing in an out-of-home campaign to celebrate the 100-day countdown to this summer’s Paris Olympic games.
ASA bans misleading train ad promising free food and drink
The ASA has banned an advert for CrossCountry Trains which said that first class passengers would be given free food and drink during their journey.