Beauty brand Elizabeth Arden has appointed communications agency M&C Saatchi TALK as the lead agency for its global consumer PR account.
Search Results for “marketing agency”
Timberland poaches Alexander Wang’s marketing lead
Timberland has named Alexander Wang’s brand lead Maisie Willoughby as its new vice-president and chief marketing officer, effective 16th October.
Ogilvy: B2B influencer marketing still shows ‘untapped potential’
B2B influence is one of the fastest-growing marketing priorities, yet many CMOs are missing out on utilising the activity to its full potential.
The Post Office selects new lead creative agency
The Post Office has selected The Mission Group-owned firm Krow as its new lead creative agency, overseeing all future campaigns.
BP poaches Lidl’s marketing director
Oil multinational BP has bolstered is retail leadership team with the appointment of Clare Farrant as its new vice-president of marketing for Europe.
Amazon adds Adam&EveDDB to agency roster
Amazon has bolstered its advertising proposition with the addition of creative agency Adam&EveDDB to its strategic and creative European roster.
Stress of pitching process forces 1 in 10 agency staff quit their roles
The gruelling nature of the pitching process has been laid bare, with up to one in ten (11%) agency staff leaving their roles due to stress.
Glebe Farm appoints Mercieca as PR agency
Glebe Farm has selected London agency Mercieca to manage its PR and help drive greater awareness of its brand credentials and new products.
A Timeless Gift: Leeds agency uses ChatGPT to predict John Lewis’s 2023 Xmas ad
Marketing agency Boutique has enlisted the help of generative AI ChatGPT to predict the plot for John Lewis’s 2023 Christmas ad campaign.