Camden Town Brewery has this week launched what it calls its ‘biggest ad campaign ever’ as it looks to increase brand recognition within the beer…
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Hofmeister enlists BBH for 21st century brand refresh
Hofmeister has today unveiled a new brand positioning supported by a campaign that puts quality, taste and sophistication at the brand’s heart.
Brewdog’s James Watt puts up £5m in search of next billion-dollar ‘unicorn’ company
Brewdog co-founder James Watt is parting ways with £5 million of his own cash in search of the next billion-dollar company.
CAMRA enlists Ape Creative to revitalise declining real ale sector
Brighton agency Ape Creative has been selected by the Campaign for Real Ale (CAMRA) and the Society of Independent Brewers (SIBA) to…
Stella Artois ad raises a glass to creating connections around the dinner table
Stella Artois has unveiled its latest campaign ‘Table drop’ in a bid to celebrate the way in which the beer brand brings people together.
Peroni to spend £3m on ‘refreshingly light’ Capri launch campaign
Peroni is spending £3m on the launch of new “refreshingly light” Peroni Capri, with a multichannel campaign designed to appeal to younger drinkers.
Artisan Drinks shakes up mixer market with its first ad campaign
The Artisan Drinks Company has unveiled its first advertising campaign with its newly appointed full-service agency Iconic.
Holding out for a ZERO! Guinness wants you to actually remember this St Patrick’s Day
In its biggest responsible drinking campaign to date, Guinness is calling on Ireland to make it a St Patrick’s Day to (actually) remember…
He who dares: 9 of the best guerrilla marketing stunts from the last 6 months
Guerrilla marketing campaigns are a fearless way of getting a consumer’s attention. MB rounds up nine of the most audacious stunts in recent months.