ITV’s streaming service, ITVX has now officially hit two billion streams since it was rebranded from ITVHub last December.
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GroupM partners with Seen This for in-depth carbon impact measurements
WPP’s media investment arm GroupM has partnered with ad tech firm Seen This to more efficiently measure the carbon impact of its campaigns.
Is TV really dead? How the implosion of traditional television will affect advertisers
What will the implosion and fragmentation of the traditional TV media landscape mean for advertisers, and how can they adapt?
Connected TV to experience £20bn+ advertising spend growth at expense of linear TV
Global advertising spend on connected TV is set to reach $25.9 billion (£20.3 billion) this year, an increase of 13.2% on 2022.
Sweat, snacks and spooky effects: 8 interactive out-of-home billboards to make you say OOH
Never underestimate the power of a good-old fashioned billboard, especially when the OOH is interactive – here’s some of the best hands-on ads around.
Broadcast TV viewership sees sharpest ever annual drop as sector becomes increasingly fragmented
Broadcast TV has seen its biggest ever annual decline as viewers increasingly turn to more flexible options such as VOD and streaming.
Mazda to sponsor international drama across ITV and ITVX
Mazda UK is set to sponsor international drama programming across the ITV and ITVX portfolios, with a new series of idents.
Channel 4’s 2023 Diversity in Advertising Award to challenge brands over LGBTQIA+ representation
Channel 4’s 2023 Disability in Advertising Award will challenge the industry over its lack of genuine representation of LGBTQIA+ people.
ITV pre-tax profits down 60% amid ‘worst advertising recession since 2008’
The ongoing fallout from the Philip Schofield scandal has led ITV to experience a staggering advertising revenue plunge over the first half of 2023.
Report: Digital advertising creates more carbon than 1.4m US homes
The carbon emissions from streaming and displaying digital advertising are equivalent to powering of 1.4 million US homes’, according to data.