VMLY&R London has appointed Doug Hurcombe to the newly created role of social and digital associate creative director effective immediately.
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AA leverages LADBible partnership to crack younger audiences
LADBible has partnered with the AA to help give young people a confidence boost when driving through a wacky campaign.
How LADBible is helping shape the conversation on sexual harassment and misogyny
LADBible director of marketing and communications, Linday Turner tells MB how the youth-focused media platform can help drive change.
Müller embraces ’90s nostalgia with VCCP Magic Eye optical illusion campaign
Müller goes back to the ’90s for a retro flavour return with a full-on Magic Eye optical illusion campaign from creative design agency VCCP London.
Why it works: From Barbie to the Teletubbies – why kidult culture is here to stay
From Barbie to the Teletubbies, Ella Haynes, Brand Licensing Europe event director, explains why the kidult trend is here to stay.
WARC reveals that humour is a key creative driver in 2023 as brands strip back purpose
WARC has revealed its key insights into the winners of this year’s Cannes Lions creative effectiveness awards, and what drives commercial success
Allplants gives fast food icons a healthy makeover with AI campaign
Wimbledon 2023: 6 of the best campaigns making the rounds during the turbulent tournament
As tennis’s global showpiece event rolls around again for its 136th edition, MB looks at 6 of the best campaigns in what has been a turbulent week.
GOOD agency leads the way in ethical AI use with FAIR charter
Purpose-driven strategic and creative agency GOOD has published an AI Charter to promote the fair and ethical use of Artificial Intelligence in agencies.
Bang & Olufsen creates avatars based on your music choices
Consumer electronics firm Bang & Olufsen has launched a new campaign that sees its brand move into a ‘new world of digital experiences’.