Heineken increased its marketing and sales spend by almost a fifth (22.4%) to £2.4 billion (€2.7 billion) last year.
Search Results for “beer”
Peroni pairs up with Channel 4’s First Dates for Valentine’s Day special
Peroni Nastro Azzurro has announced its debut partnership with Channel 4 series ‘First Dates’ with an exclusive sponsorship on Valentine’s Day.
Budweiser to transform billboard into music stage ahead of The Brits this weekend
Budweiser is turning one of its billboards in Shoreditch into a stage to champion female artists ahead of The Brits this weekend.
Laura Whitmore has Muff Liquor ads banned by ASA
An Instagram post and TikTok post by Laura Whitmore for The Muff Liquor Company have been banned by the ASA.
Super Bowl ads: the good, the bad and the boozy
Breaking down this year’s Super Bowl ads and analysing their effectiveness is System1 chief customer officer Jon Evans. So what will 2023 deliver?
Stella Artois Unfiltered pours over into the naked Sims gaming world
Stella Artois Unfiltered has entered The Sims, launching mod packs and the fictional French village scene from its ‘Beer, au Naturel’ TV ad.
Outvertising rewrites classic ads to make them more inclusive for LGBTQIA+ audiences
Outvertising, an LGBTQIA+ advocacy group, has unveiled its largest campaign to date, taking over OOH sites across the country.
Brewdog boss dubs Scottish government’s plans to ban alcohol brand advertising ‘unjustified’
Brewdog CEO James Watt has dubbed the Scottish government’s plans to ban alcohol brand advertising as “totally unjustified”.
Dry January: how brands are capitalising on 9 million ‘sober-curious’ Brits taking part
Almost nine million Brits are taking part in Dry January this year, but how are brands making the most of the sober-curious initiative?
Lucky Saint unveils major OOH campaign for Dry January
Alcohol-free beer brand Lucky Saint has launched a major OOH campaign for Dry January 2023, in which 9 million Brits are taking part.