ITV has launched its first marketing promotion for the new series of Celebrity Big Brother, ahead of the show’s return on ITV1 and ITVX this March.
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National Highways drives anti-litter message in FCB London campaign
FCB London has devised a new campaign for National Highways, featuring three of the animals most affected by roadside rubbish.
UK government unveils radical Stop! Think Fraud campaign to fight online scams
The UK government has launched a major new campaign to tackle the threat posed by fraud. Stop! Think Fraud will help educate the public…
FSCS brings on new agency to promote Pension Checker tool
The Financial Services Compensation Scheme has appointed independent agency Republic of Media to handle its strategic media and planning, following a competitive pitch process.
East Midlands Railway reviews creative account
East Midlands Railway is set to review its creative account, as it seeks to develop results-driven campaigns.
Former BBC creative director switches to ITV
Houser has previously worked with ITV during his tenure at Uncommon London, namely on its mental health campaign Britain Get Talking.
DCMS secretary praises advertising’s vital role as powerhouse of UK economy
The DCMS secretary has re-iterated the government’s commitment to delivering £15 billion of extra economic growth and a million more jobs.
Guinness and ITV bring live audio description to Six Nations for accessibility
They will bring accessible commentary to the Guinness Six Nations rugby at two upcoming matches.
ASA upholds complaints about TfL adverts promoting Ulez charges
The Advertising Standards Association has upheld two out of six complaints made about recent TfL TV, radio and press adverts regarding Ulez.
McDonald’s targets Gen Z with new McSpicy collab
McDonald’s has collaborated with Frank’s Red Hot sauce to create what it calls the ‘ultimate chicken burger’, promoted via a UK-wide campaign.