Wunderman Thompson has launched the 2022 Helen Lansdowne Resor scholarship to amplify the voices of creative women and non-binary people.
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Five of the best Halloween campaigns released this year
Marketing Beat takes a look at five of the best advertising campaigns released by brands for Halloween this year.
2022 Christmas advert predictions from the marketers on the ground
Experts from across the marketing industry share their take on what’s in store for the upcoming 2022 Christmas advert season.
The Social Mobility Foundation creates horror film to tackle workplace classism this Halloween
The Department for Opportunities – the Social Mobility Foundation’s campaigning arm – has launched its second campaign to raise awareness of the class pay gap this Halloween.
Trainline enlists Craig David to showcase sustainable travel choices
Trainline has partnered with British singer-songwriter Craig David to release a brand-new song, ‘Better Days’, as the start of the brand’s I Came By Train campaign.
Netflix adds disclaimer to marketing for The Crown series
Netflix has added a disclaimer to its marketing for The Crown after receiving criticism over its lack of warning that a portion of the series is fiction.
Whole Earth peanut butter unveils OOH campaign to promote Drizzler ‘squeezy bottle’
Peanut butter brand Whole Earth has unveiled a nationwide out-of-home (OOH) campaign to promote its new Drizzler ‘squeezy bottle’.
Liz Truss may scrap plans to restrict HFSS ads
The UK government may scrap all of its anti-obesity strategies and cancel planned restrictions on pre-watershed HFSS ads.
Eurostar taps city break market with first post-pandemic campaign
High-speed rail operator Eurostar has unveiled its latest promotional campaign, aimed squarely at tapping into the short city break market.
Brand licensing: the best marketing strategy you’ve never heard of
Some brands and retailers are trailblazers, embracing the significant marketing potential for brand extension. But what makes licensing really work?