Elon Musk’s dramatic decision to rebrand Twitter to the rather cryptic-sounding ‘X’ earlier this week sent the internet into complete meltdown.
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Impact and innovation: how Boots perfected personalisation
Boots’ omni-media director tells MAD//Fest how the retailer has perfected personalisation and supercharged its marketing campaigns.
Channel 4 and Boots merge customer data for better ad targeting
Channel 4 has partnered with Boots in a bid to more accurately target customers using the public broadcaster’s streaming platform.
WARC and Amazon Ads reveal growing influence of MMM
A new piece of research developed by WARC in collaboration with Amazon Ads has revealed that marketers are favouring a return to MMM.
The Guardian partners with Who Gives A Crap to ‘uncrap’ the world
The Guardian has partnered with eco-friendly toilet paper brand Who Gives A Crap to launch a new sustainability campaign.
Channel 4 unveils new ‘C4 Food’ lead sponsor
Channel 4 has named Italian food brand Crosta & Mollica as the new sponsor for the ‘Channel 4 Food’ programming strand this summer.
Yorkshire Tea unveils bonkers Ibiza club banger
Yorkshire Tea has released an upbeat Ibiza banger to ring in the summer, accompanied by a music video extolling the virtues of a quality brew.
Official Charts goes ‘digital-first’ with immersive new brand identity
Official Charts has gone ‘digital-first’ with a new brand identity and consumer-facing online platform offering users an immersive audio experience.
Nike’s Ted Lasso tie-up boosts net sponsorship value to £18m
Nike has seen its net sponsorship value soar to a staggering £18.4m thanks to the third series of Apple TV’s Ted Lasso, just one month after release.