Advertising breaks on British television channels could get longer and more frequent as Ofcom chooses to review broadcasting rules across the industry.
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O2 unveils summer holiday-themed promotional campaign
O2 has launched a new campaign to position itself as the go-to network to avoid exorbitant roaming charges whilst holidaying abroad this summer.
Sports Direct unveils new Women’s EURO 2022 campaign to promote sport equality
Sports Direct has unveiled its new multi-million pound Women’s EURO campaign ahead of the tournament that kicks off later this month.
Gala bingo unveils new brand campaign to ‘bring the joy back to bingo’
Gala Bingo has unveiled its new multi-media brand campaign in a bid to ‘bring the joy back to bingo’ in Britain.
Ukrainian ad agency gives media buyers chance to support them via QR codes
Kyiv-based creative agency Banda showcased a QR code at Cannes Lions 2022 that took viewers to a site in which media buyers could request layouts of assets from the agency’s ‘Brave’ campaign.
Netflix’s ‘Growin Atkinson’ sculpture raises awareness for endangered bees
Netflix has partnered up with the British Bee Charity to create several ‘Growin Atkinson’ sculptures to raise awareness for endangered bees.
Mediahub appoints Digitas’ Graeme Wood as first EMEA strategy partner, insights + action
WPP wins ad industry’s most creative agency at Cannes Lions 2022
WPP was named the most creative company of the year at the Cannes Lions International Festival of Creativity.
Open University works with Havas to unveil new brand platform
The Open University (OU) has worked with ‘big six’ agency Havas to unveil a major new brand platform ‘The Future is Open’.
Depop links up with Charli XCX to power latest campaign
Second-hand online fashion retailer Depop has partnered with singer-songwriter Charli XCX to power its latest promotional campaign.