Marketing Beat takes a deep-dive into the cut-throat, win-at-all-costs unregulated British political advertising industry, with iconic recent campaigns.
Search Results for “out of home”
Vegemite celebrates 100th anniversary by making tongue-in-cheek request to the Queen
Vegemite, Marmite’s Antipodean alter-ego, has launched a tongue-in-cheek out-of-home campaign to celebrate its upcoming 100th anniversary.
Budweiser partners with Dentsu bespoke ads platform to drive Solar Aid donations
Budweiser has announced a new partnership with Dentsu and Solar Aid, to help bring power to developing communities throughout Africa.
Apple regains ‘most valuable brand’ title for first time since 2015
Apple has reclaimed its title as the world’s most valuable brand, for the first time since 2015, leapfrogging tech rivals Google and Amazon.
Co-op urges customers to ‘make a difference’ within their communities
Co-Op is raising awareness of the charitable causes it sponsors through a new marketing campaign devised by London agency Lucky Generals.
Five of the best 3D billboards: the ‘new wave’ of OOH advertising
Marketing Beat takes a look at some of the recent 3D billboards that have captivated audiences and pushed boundaries in OOH advertising.
Danone backs low-fat Light & Free offering with £1 million campaign
French multinational Danone has strongly backed a new marketing campaign to promote its low-fat Greek yoghurt product, Light & Free, pumping £1 million into the roll-out.
‘Remain calm:’ Channel 4 launches Orson Welles-inspired deepfake spot to promote new series
Pepsi launches ‘heavyweight’ campaign in support of Women’s Euro sponsorship
PepsiCo has reaffirmed its long-term commitment to women’s football through its sponsorship of the Women’s European Championship.
Former Olympian Roger Black launches fitness range with exercise.co.uk
Yorkshire-based fitness retailer Exercise.co.uk, has partnered with former Olympian Roger Black MBE to stock his own fitness range.