Leaflet, flyer and brochure marketing has increased year-on-year since the pandemic, with under-35s engaging more than any other age group.
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Fridge Raiders goes meat-free with £1.1 million campaign
Mattessons-owned snacking brand Fridge Raiders has pumped £1.1 million to promote the launch of its first vegan offering, ‘Meat-Free Tasty Bites’.
Prostate Cancer UK celebrates Father’s Day with heartwarming BBH spot
Cancer charity Prostate Cancer UK is marking Father’s Day 2022 with a heartwarming spot created by London agency BBH which celebrates dads.
Sky cuckoos traditional marketing techniques with disruptive campaign
Sky has launched a disruptive omnichannel campaign to promote its latest original series ‘The Midwich Cuckoos’, featuring disruptive activations.
Mush Hour: ITV-sponsored marketing campaign puts the magic back in mushrooms
An ITV-sponsored campaign is putting the magic back in mushrooms, as the UK & Ireland Mushroom Producers looks to drive growth.
Product placement – have brands unlocked the future of advertising?
Is product placement where the future of TV advertising lies? Marketing Beat takes a deep dive into the practice’s history to better understand its potential as reliable revenue stream.
Cost of TV advertising to rise to 13% amid media inflation
According to Zenith the cost of television advertising is set to rise to 11%-13% as media inflation continues to take its hold on the industry.
Zoom by Ocado hopes for smoother ride with second rebrand in three months following ‘Zwastika’ controversy
Zoom has revealed its second brand refresh in under three months following on from the previous logo’ssimilarity to the Russian ‘Zwastika’.
Cookies are a thing of the past as ad industry focuses on social channels
Cookies are set to become a thing of the past as social takes the lead, according to a report from omnichannel advertising platform Mediaocean.
Naked Wines to launch first-ever TV ad campaign
Online wine retailer Naked Wines has unveiled its first-ever TV ad, which celebrates independent winemakers.